product marketing & sales collaboration
Alignment of responsibilities and efforts between the sales team and the product marketing team is an area where many companies struggle.
Conflicting understandings of goals and role responsibilities between sales and product marketing is very common in many companies. Often, they view each other as advisories rather than teammates.
ProductQuest Strategies works with clients to align roles and responsibilities between sales and product marketing creating complimentary efforts, and increased revenue/margin:
Understanding perceived responsibilities:
ProductQuest Strategies helps clients better understand the current state of perceived responsibilities for both the sales team and the product marketing team. This is typically discussed in workshop sessions.
Open discussion regarding opportunities for better collaboration:
Following a better understanding of the current state, ProductQuest Strategies will coach the sales and product marketing teams to identify and implement strategic areas of collaboration to drive sales growth.
Goal alignment productive cooperation: ProductQuest Strategies will then assist clients to create aligned goals between the sales and product marketing teams building a culture of collaboration.
The process begins with a no charge Introductory Get Acquainted Virtual Meeting.