Product opportunities & positioning

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Many companies fail to properly position products in served markets leaving sales and margin on the table.

ProductQuest Strategies coach's product marketing teams to correctly position products to optimize revenue and margin potential:

Understand the competition and segmentation of target markets: 

Not all potential customers in a target market are the same.  Some want just a low price, some want value, and others want premium features and performance. ProductQuest Strategies helps companies understand the competitive landscape and how their products fit within a target market.

Developing product positioning and pricing strategies: 

ProductQuest Strategies will facilitate product line positioning and pricing working sessions with your product marketing team to maximize market penetration within the competitive landscape.

Product messaging supporting target market positioning: 

ProductQuest Strategies will coach clients to develop messaging that speaks to the wants of their target market segment.  If the target is value driven customers, messaging should speak to value.  If the target is feature and performance driven customers, messaging should speak to that. Etc...

The process begins with a no charge Introductory Get Acquainted Virtual Meeting.